• The purpose of the byway is to encourage aconomic development through the promotion, preservation, and protection of the intrinsic qualities of the Minnesota River Valley.
• The Alliance meets monthly in Redwood Falls (a central location for the byway) to discuss projects and plans for the byway.
• The Alliance membership is made up of volunteers from cities, counties, chambers of commerce, museums, agencies and interested residents of the river valley. Membership is open to everyone. The only requirement is a keen interest in the river valley and an ability to attend the regular meetings.
• The Alliance also has identified a list of "Partners." Partners are identified entities or individuals that would like to stay informed without the ability to regularly attend Alliance meetings.
• Duties of the Alliance include: developing and distributing marketing materials for the byway (brochures, videos, website, etc.); seeking opportunities to work with other groups and organizations to preserve, promote, protect the river valley; to educate residents and visitors about the recreational, scenic, historical, environmental, cultural and archaeological characteristics of the river valley; seek funding to complete byway projects.

Alliance Members

Dawn Hegland, Coordinator	Upper Minnesota Valley Regional Development Commission Division Director
Gene Short	Redwood County Commissioner
Bob Fox	Renville County Commissioner
Terri Dinesen	Upper Sioux Agency State Park Manager
Pat Steckman	Sibley County and City of Henderson Representative
Jean Haas	Le Sueur Resident
Bruce Tolzman	Redwood County Commissioner
Ron Bolduan	Valley Resident
Terry Sveine	New Ulm Chamber of Commerce/CVB Staff
Chris Hettig	renville County HRA/EDA Director
Beth Anderson	Executive Director Redwood Area Chamber & Tourism
Bert & Ivern Enestvedt	Valley Residents, Enesvedit Seed Farm
Mark Anderson	MnDOT Office of Environmental Services
Dave Vogel	MOT Southern Region Manager